We - Kayla Fritz and Hannah Epelbaum - are the duo behind Good Snake. Kayla is a fine artist with a practical background in illustration, graphic design, and typography. Hannah's expertise is information design, with a background in intercultural communication.

Our clients come from a diverse range of industries, including food and beverage, hospitality, media, retail, and tech. But they all have something in common: they want to meaningfully connect with their users, and that’s where we come in.

We want to help you give your users a sense of who you are and what you can do for them. We work with our clients on projects that range in scope from illustration and type design for media and packaging, logo and name creation, signage and wayfinding design and implementation, to creative consulting for organizational strategy and systems design as a whole.

Whatever the needs of the project, our approach starts and ends with the goal of long-term identity functionality and overall accessibility to the user, because when people can easily connect with a great service or product, we all win.